Pets Going to Sea Economy Warming Up Again

It is no coincidence that pet products have always been a high demand and high consumption category. Under the impact of the epidemic, cross-border industry turmoil continues, and the market economy continues to be sluggish. Most sellers find it difficult to move forward, while the pet economy is a track of frequent benefits:

According to the financial report data of pet e-commerce giant Chewy, last year’s net sales were $8.89 billion, a year-on-year increase of 24%. In addition, in the first quarter 2023 performance report released by pet retailer Petco, the net revenue of the pet category reached $23.8 million, a year-on-year increase of 287%, and the number of consumers is increasing day by day, increasing by nearly 400000 users in one quarter.

This is not only reflected in the big sellers, but even Amazon launched its first carnival named “Amazon Pet Day” in May, covering all categories such as pet travel, pet toys, pet cleaning, etc. Statista stated that Amazon, as the largest pet retail platform, achieved sales of $20.7 billion last year and predicts that it will exceed $38 billion by 2026.

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Why can the pet economy go the other way?

The epidemic has normalized the housing economy, which has given birth to an era of “people pet friendly” while meeting the conditions of one’s own material life, and has also driven the growth of the number of pet owners abroad. With the deepening of emotions between people and pets, the consumption level and demand for pets have also further increased.

Especially in the United States, due to the high demand for pet products, strong penetration rate of pet households, and high per capita consumption expenditure, it has become the world’s largest pet market. According to data from the American Pet Products Association (APPA), the pet industry in the United States set a new historical record for sales in 2021, reaching $123.6 billion. It is expected that the trend of rapid growth will continue in 2023.

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Pet fence

Keyword recommendation:

-Pet playpen for cats

-Plastic pet playpen

-Outdoor pet playpen

The trend of the cute pet economy only increasing but not decreasing is inseparable from the assistance of products such as pet fences, which are also favored by more and more young consumers. Pet fences are also included in Amazon’s best-selling list of pet products.

In the Run chart of Jungle Scout, it is found that the pet enclosure has obvious seasonality. From June to August, there was strong consumer demand, and the search volume has increased by 186% in the recent month.

Layout pet categories, and pet fences should not be missed. Currently, sellers are in a period of upward mobility in their careers. Choosing the right products is the key to making a big profit in the pet market.

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Pet dog chew toy

Keyword recommendation:

-Dog chew toys

-Pet Chew Toys

-Squeaky dog toy

In the era of human pet friendliness, it is inevitable to interact with dogs, and pet dogs biting toys have become a necessary tool for pets to interact with their owners.

In Google Trends, the search volume for dog toys rapidly increases from April to October each year and reaches its highest peak throughout the year. At present, there is a hot selling trend again, with a recent surge of 4500% in keyword searches.

We have launched different styles of dog chew toys, and it is recommended that sellers have a comprehensive layout to meet the needs of different pet sizes.

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In addition to the classic popular models shared above, pet dog cages, pet clothing and other products are also increasing in sales scale due to the favorable market conditions.

Post time: Jul-28-2023