Halloween is a special holiday in the United States, celebrated in various ways, including costumes, candy, pumpkin lanterns, and more. Meanwhile, during this festival, pets will also become a part of people's attention.
In addition to Halloween, pet owners also develop "holiday plans" for their pets on other holidays. In this article, Global Pet Industry Insight will bring you the consumption forecast of pet clothing for Halloween in the United States in 2023 and a survey of pet owners' holiday plans.
According to the latest annual survey by the National Retail Federation (NRF), total Halloween expenses are expected to reach a record high of $12.2 billion in 2023, surpassing last year's record of $10.6 billion. The number of people participating in Halloween related activities this year will reach a historic high of 73%, up from 69% in 2022.
Phil Rist, Executive Vice President of Prosper Strategy, revealed:
Young consumers are eager to start shopping on Halloween, with over half of consumers aged 25 to 44 already shopping before or during September. Social media, as a source of clothing inspiration for young consumers, is constantly evolving, and more and more people under 25 are turning to TikTok, Pinterest, and Instagram to find creativity
The main sources of inspiration are ↓
◾ Online search: 37%
◾ Retail or clothing stores: 28%
◾ Family and friends: 20%
The main purchasing channels are ↓
◾ Discount store: 40%, still the main destination for purchasing Halloween products
◾ Halloween/Clothing Store: 39%
◾ Online shopping mall: 32%, although Halloween specialty stores and clothing stores have always been the preferred destinations for Halloween products, this year more consumers plan to shop online than in the past
In terms of other products: Decorations have become increasingly popular during the pandemic and continue to resonate with consumers, with an estimated total expenditure of $3.9 billion for this category. Among those celebrating Halloween, 77% plan to purchase decorations, up from 72% in 2019. Candy spending is expected to reach $3.6 billion, up from last year's $3.1 billion. Halloween card spending is expected to be $500 million, slightly lower than the $600 million in 2022, but higher than pre pandemic levels.
Similar to other major holidays and consumer activities such as returning to school and winter vacation, consumers hope to start shopping on Halloween as soon as possible. 45% of people celebrating holidays plan to start shopping before October.
Matthew Shay, Chairman and CEO of NRF, stated:
This year, more Americans than ever will be paying out and spending more money to celebrate Halloween. Consumers will purchase holiday decorations and other related items in advance, and retailers will have inventory ready to help customers and their families participate in this popular and interesting tradition
From the above information, it can be seen that pet owners in the United States attach great importance to their pets and do their best to plan interesting gifts and activities for them during holidays to enhance their connection with pets.
At the same time, by observing pet owners' holiday plans, pet companies can also gain information about consumer needs, quickly establish consumer relationships to create sales opportunities, better respond to market trends, increase sales, and enhance brand influence.
Post time: Oct-24-2023
