China’s cross-border e-commerce provides huge growth space for the pet economy market

With the spread of pet culture, “being young and having both cats and dogs” has become a common pursuit among pet enthusiasts around the world. Looking at the world, the pet consumption market has broad prospects. Data shows that the global pet market (including products and services) can reach nearly $270 billion in 2025.

pet cages

|United States

In the global market, the United States is the largest country in pet breeding and consumption, accounting for 40% of the global pet economy, and its pet consumption expenditure in 2022 is up to 103.6 billion dollars. The penetration rate of pets in American households is as high as 68%, with the highest number of pets being cats and dogs.

The high pet raising rate and high consumption frequency provide huge growth space for China’s cross-border e-commerce to enter the US pet economy market. At the same time, according to Google trends, Pet cage, dog bowl, cat bed, pet bag and other categories are often searched by American consumers.


Besides the United States, the other major pet consumer market in the world is Europe. Pet raising culture is very popular in Europe. Unlike domestic pet raising regulations, pets in Europe can enter restaurants and board trains, and many people consider pets as family members.

Among European countries, pet owners in the UK, France, and Germany all have the highest per capita consumption, with Britons spending over £ 5.4 billion annually on pet products.

dog playpen


In the Asian market, the pet industry started earlier in Japan, with a pet market size of 1597.8 billion yen in 2022. In addition, according to the National Survey of Dog and Cat Feeding in 2020 by the Pet food Association of Japan, the number of dogs and cats in Japan will reach 18.13 million in 2022 (excluding the number of Feral cat and dogs), even exceeding the number of children under 15 years old in the country (15.12 million by 2022).

Japanese people have a high degree of freedom in pet rearing, and pet owners are allowed to bring their pets freely in public areas such as supermarkets, restaurants, hotels, and parks. The most popular pet product in Japan is pet carts, as although pets are not restricted from entering and exiting public areas, owners need to place them in the carts.


Another developed country in Asia, South Korea, has a considerable pet market size. According to the data of the Ministry of Agriculture, Food and Rural Affairs (MAFRA) of Agriculture in South Korea, by the end of 2021, the official number of dogs and cats in South Korea was 6 million and 2.6 million respectively.

According to the Korean e-commerce platform Market Kurly, the sales of pet related products in Korea increased by 136% year-on-year in 2022, with pet snacks without additives being popular; If food is not included, the sales of pet related products increased by 707% year-on-year in 2022.

pet toys

The Southeast Asian pet market is on the rise

In 2022, due to frequent outbreaks of COVID-19, the demand for pet care among consumers in Southeast Asia has sharply increased in order to reduce depression, alleviate anxiety, and stress.

According to iPrice survey data, Google search volume for pets in Southeast Asia has increased by 88%. The Philippines and Malaysia are the countries with the highest growth in pet search volume.

$2 billion Middle Eastern pet market

Affected by the epidemic, most pet keepers in the Middle East have become accustomed to buying Pet food and pet care products on e-commerce platforms. According to Business wire data, over 34% of consumers in South Africa, Egypt, Saudi Arabia, and the United Arab Emirates will continue to purchase pet care products and food from e-commerce platforms after the pandemic.

With the continuous growth of the number of pets and the high-end of Pet food, it is estimated that the pet care industry in the Middle East will be worth about $2 billion by 2025.

Sellers can develop and select products based on the market characteristics of different countries or regions and consumer shopping habits, seize opportunities, and quickly join the cross-border dividend race of global pet products.

Post time: Aug-03-2023